The Best AI Writing Tools

Last updated on December 9th, 2022

Writing Better Copy With Better Tools

AI copywriting tools are becoming increasingly popular as they can provide assistance to writers by generating content ideas at scale. They can also provide useful tips and guidelines for writers who are stuck with writer’s block, which allows them to focus on what they are best at — creativity and emotions.

Here’s an overview of the latest AI writing assistants that can provide support to human copywriters and help them improve their skills and generate inspiration.

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AI Writing Tools


Free 10,000 characters/mo

Best for Ease-of-Use with Affordable Plans


Location: Walnut, California, United States
Founded: March 2021
Pricing & Plans
Starting at $9/mo, with a free plan option
  • Free Plan – 10,000 characters per month
  • Unlimited Plans
  • Team Plans
  • Templates: 40+ and custom
  • Tones: 20+
  • Languages: 30+
Rytr is an easy-to-use AI writing tool affordable plans (and a free plan too!) that can assist in generating blog posts, articles, social media marketing copy and more.

Rytr is free for generating up to 10,000 characters/month (roughly 2,000 words), so you can try it out before committing to a subscription. The free account could even be sufficient, depending on your needs. If you need more you can upgrade to several affordable plans and pay as you go.

Feature Highlights

Access 30+ use-cases with new ones being regularly added. Including YouTube ideas and video descriptions, SEO meta tags, CTAs and even generating song lyrics
Write in 30+ languages
Access 20+ tones, like Enthusiastic or Funny
NEW: Semrush integration and real-time SERP analysis
Built in plagiarism checker

With their browser extension you can also take Rytr wherever you go and generate copy directly in email, on social media, or in a blog post.

If you want a deeper dive into Rytr, read more in our extended review.


Bonus: 10,000 words free

Best for any content writer

Jasper AI

Formerly: Jarvis by
Location: Austin, Texas, United States
Founded: 2021
Pricing & Plans
Starting at $29/mo
  • Trial Plan – 5-day free trial with 10k credits
  • Team Plans
  • Templates: 50+
  • Tones: User-Defined and custom
  • Languages: 25+
Jasper AI is a flexible and versatile AI-writing assistant and content platform with a good range of use cases that helps individuals and teams to leverage AI to scale their content strategies.

The founding team of Jasper (formerly called Jarvis by has worked together in the machine learning space for a while, having previously launched Proof “to personalize the online shopping experience using advanced machine learning” via the Y-Combinator startup accelerator program in 2018. At the beginning of 2021 the team started working on Jasper, which then made a splash ranking as Product Hunt’s #1 Product of the day for Apr 26, 2021.

AI writing tools are often used along with SEO tools to generate outlines and articles that rank. Jasper integrates nicely with SurferSEO directly in the tool via an “SEO Mode” that allows you to seamlessly continue to work on your copy without having to continually copy/paste between different tools.

You’ll need the Boss Mode plan to integrate with Surfer SEO as well as a Surfer SEO account. But the companies have partnered on a special deal to give Jasper users 30-days of the Surfer Basic plan for only $1 (normally $59), if you want to try them out together.

Feature Highlights

Over 50 templates for a range of content needs, including blog & social media posts, email newsletters, product descriptions and AIDA/PAS frameworks
Write in 25+ languages
Free form, flexible writing tones: adjectives, goals or even specific people or characters’ names. It can even detect the tone of your writing via their Tone Detector.
SurferSEO integration to optimize for the best keywords
Optional add-on plagiarism checking via Copyscape. ~$0.01 per 100 words.

Jasper plans start at $29/month (or $24 when billed annually) and all plans also included a 5-day free trial. Bonus: as a special offer for LastWriter readers… sign-up below and receive a credit for 10,000 words to try it out for free!